In planning and designing the figures, forms and details that will constitute a building, thought should be directed by an empathy towards the site, programme and user of the building.  Thus each project outcome will necessarily be unique, although the approach to its design will be consistent.

​

The process of designing a building is interactive and iterative.  The architect does not impose his views, but rather uses his knowledge and experience to guide the design process to achieve outcomes of which all stakeholders are a part.  For the client, building a new building differs from buying one in that he or she is part of a process that affirms a sense of ownership over the beauty of the outcome.

​

Furthermore, personalised attention and solutions addressing personal desires and needs give the user a connection with the building that translates to one of the key differentiators of good architecture - that it has emotional meaning and value.

​​

It is a great challenge to answer the questions posed by a project in a practical, interesting and beautiful way, but the architect should never ignore these specific questions, either out of laziness or in an attempt to show off or fulfil some personal, unrelated vision.